B2B/ B2C Tech
Ed-Tech, Health-Tech, Fin-Tech and many other such B2B/ B2C Tech companies are supporting our economy in these troubled times. The shift in consumer mindset to leverage digital channels and have their needs/ requirements fulfilled online has fueled the digital economy leading to growth in the above mentioned sunrise sectors. These companies can now leverage the innovation in digital technologies & digital experience to drive more “Freemium to Premium Conversions”, better renewals & Up/Sells, improved online reputation management and higher number of referrals from existing customers. Account Based Marketing is specifically becoming a key success measure for B2B Tech firms. Click on “Read more” to understand how to scale up your ARR, MRR, Retentions & Referrals through right customer experience transformation
Account Based Marketing
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. It takes Customer Centricity, “Outside-In Insight” based problem solving, Integrated & highly collaborative Sales & Marketing Operations, and Customer360 led Structured, customized & personalized campaign management to drive account success.
Freemium to Premium
Conversion
Our unique approach begins with alignment of Corporate Strategy to Product/ Sales/ Marketing Strategy and further leverages digital experience transformation best practices & sales/ marketing automation to drastically improve the freemium to premium conversions thereby scaling up growth. Our approach also helps drive more revenue from existing customers as they are enticed to opt for additional premium services thereby improving retentions & ARPU (Average Revenue per user)
MRR/ ARR Growth hacking
Our proprietary VICTORY framework (Value, Identity, Case Identification, Trials, Orchestration of Request, Response to Proposal and Yielding to right requirements/ expectations) combined with digital experience transformation best practices (FAQ based Chatbots, customer self service optimization, Marketing Automation) ensures a highly efficient and productive customer success team delivering better retentions and higher up/ cross sells.
Customer Service Automation
Our customer service excellence program covers Customer Support Staff Training, Frontline Empowerment through Customer360 data analytics & AI/ ML Backed UpSell/ Cross Sell Recommendations, Service History & Ticket Management and much more. This not only yields higher customer retention and growth but also ensures higher employee retention
Digital Experience
Transformation
We can help you leverage the digital experience platforms (CRM, CMS, Ecommerce, Marketing Automation) and Digital Technologies (AI/ ML/ Analytics/ BI/ RPA) to scale up your acquisitions, retentions, Up/ Cross Sells, Referrals and also reduce your sales cycle times and operational costs.