Industries
Our approach to Customer Experience Transformation is rooted in ROI Centricity and “Skin in the game” model of engagement. We further ensure that we leverage “domain specific” best practices & methodologies to maximize the outcomes. While we have delivered positive ROI for multiple sectors, our expertise is primarily centered in the following few industries
Retail
Post Covid19, Retail has witnessed a tectonic shift towards digital experience; whether it is in the form of “Direct to Consumer – DTC” Implementation, Online – Offline convergence, Digital Loyalty/ Retention Management, In-Store Personalization, and a lot more. Covid19 led lockdowns have split the consumer journey into Physical & Digital workflows; whereby now, consumers may research, evaluate, compare & shortlist online and further may validate the quality “in person” at a store, before they purchase & seek deliveries to their home. Consumers want to minimize the “InStore visit time” and on the other hand Retailers want to maximize the “Visit Value” and this is only possible via right customer experience transformation
B2B/ B2C Tech
Ed-Tech, Health-Tech, Fin-Tech and many other such B2B/ B2C Tech companies are supporting our economy in these troubled times. The shift in consumer mindset to leverage digital channels and have their needs/ requirements fulfilled online has fueled the digital economy leading to growth in the above mentioned sunrise sectors. These companies can now leverage the innovation in digital technologies & digital experience to drive more “Freemium to Premium Conversions”, better renewals & Up/Sells, improved online reputation management and higher number of referrals from existing customers. Account Based Marketing is specifically becoming a key success measure for B2B Tech firms. Click on “Read more” to understand how to scale up your ARR, MRR, Retentions & Referrals through right customer experience transformation
Insurance
With the convergence of InsureTech and Digital Experience Transformation, it has never been more easier for Insurers to sustain a profitable enterprise while serving the greater good. Whether it is Claims Processing Automation using RPA, claims optimization using AI/ ML led Claims Analytics, Customer360 led Personalized Customer engagement for faster acquisitions, lesser policy relapses, higher retentions & Up/ Cross Sells; Digital has been transforming the Insurers steadily and continually. Digital has also helped them empower the Frontline (Insurance Agents, Sales & Customer service staff) by making them more knowledgeable about the products, “Persona to Product” Mapping, and through CLTV based recommendations on Up/ Cross Sells
Banking & Financial Services
Banks & Financial Services companies have, since long, leveraged digital technology for contact center optimization and customer support. However with the advances in digital experience management, Banks & Financial Service institutions can now leverage the AI/ ML/ Analytics & Customer360 led Product Affinity & Purchase Propensity Recommendations to prioritize leads, and personalize the engagement for faster conversions and higher CLTV. Not to forget the cost savings that they can get through digital self service application and sales/ marketing automation led efficiencies
Ecommerce
Covid19 has led to an increased appetite in consumers to shop/ buy online. This has led to the criticality of right Ecommerce Implementation, Ecommerce Personalization, Abandoned Cart Management, Customer360 based lead nurturing, etc. Digital Experience is now a factor on which Ecommerce players would compete and win their customers and thereby is an imperative that can no more be ignored